Anderson, product marketing manager for Twitter, launched an online toolkit for journalists, Twitter for Newsrooms in 2011. That year, she also co-produced the first online Town Hall session for Barack Obama, when he became the first U.S. President to live tweet.
Before that, she was digital strategist for CBS News anchor Katie Couric in New York. Anderson earned her Twitter handle @EricaAmerica when she was covering the 2008 Presidential Election for MTV News.
“As someone who’s studied journalism, for me there’s this kind of intereconnectedness between Twitter and our industry that’s really inherent and compelling,” she said during an Oct. 3 presentation at the International Center for Journalists. “I look at Twitter as a fundamental tool to break and share news, to drive conversation around what interests you and to engage your audience.”
Here are some of her tips for taking full advantage of the platform:
1. Send in tweets via SMS
2. Nevermind the number of characters, just craft the best tweet you can
3. Build a relationship between the newsroom and what its journalists are tweeting
4. Use clients like TweetDeck to “find the signal in the noise.”
5. Hashtag away
6. Use Twitter for crowdsourcing campaigns
Aquí va una lista de los errores más comunes que cometemos en la promoción de contenidos en redes sociales http://ow.ly/pYOZZ