Relaciones Internacionales – Comunicación Internacional

El impacto de las nuevas tecnologías en el periodismo

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Nic Newman is no stranger to managing technological disruption at media companies. The digital strategist and former journalist played a key role in shaping the BBC’s internet services for more than a decade. He’s also been the lead author for 11 years running of the Digital News Report, which is considered the most comprehensive annual survey on news consumption worldwide.

Currently, the 62-year-old is a Senior Research Associate at the Reuters Institute for the Study of Journalism at Oxford University. In this interview, Newman shares his perspective on what the rise of generative AI products – technologies that generate words, images and other media on their own – means for journalism.

He also highlights how media companies can build trust with their audiences around artificial intelligence, and why digital twins can supercharge news personalization.




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