The U.S.’s obsession with ‘perfect’ fruits and vegetables means most food produce is thrown away, damaging the climate and leaving people hungry.
This story was originally published by The Guardian and is reproduced here as part of the Climate Desk collaboration.
Americans throw away almost as much food as they eat because of a “cult of perfection,” deepening hunger and poverty, and inflicting a heavy toll on the environment
Vast quantities of fresh produce grown in the U.S. are left in the field to rot, fed to livestock or hauled directly from the field to landfill, because of unrealistic and unyielding cosmetic standards, according to official data and interviews with dozens of farmers, packers, truckers, researchers, campaigners and government officials.
From the fields and orchards of California to the population centers of the East Coast, farmers and others on the food distribution chain say high-value and nutritious food is being sacrificed to retailers’ demand for unattainable perfection.
“It’s all about blemish-free produce,” says Jay Johnson, who ships fresh fruit and vegetables from North Carolina and central Florida. “What happens in our business today is that it is either perfect, or it gets rejected. It is perfect to them, or they turn it down. And then you are stuck.”
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