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Remembering Marshall McLuhan

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Of mediums and message

AJEnglish’s Listening Post looks at the legacy of cultural icon Marshall McLuhan 50 years after his prophetic insights into the future of media.
In the 1960’s, long before anybody ever updated their Facebook page, posted their whereabouts on Twitter, uploaded images on Youtube, or exposed government secrets on WikiLeaks, one man made a series of pronouncements about the changing media landscape that resonate with the internet world we live in today.

You may have never heard of Marshall McLuhan, but you have probably heard his most widely quoted dictum: «The medium is the message.»

McLuhan was writing about the effects of the mass media on contemporary life and he was talking mostly about television. But his ideas had something of the prophetic — because in the tumult of today’s digital revolution, a lot of what McLuhan said has even more relevance now than it did then.

In this edition of the Listening Post, Broadcasted first on April -rebroadcasted 0n July- 2013, AJEnglish  looks at how to read today’s media landscape, with the help of McLuhan, speaking to us 50 years ago. AJE

On August 9, 2013 mywebcowtube uploaded an interesting debate with Herbert Marshall McLuhan (1911-1979), recorded by ABC Radio National Network on June 27, 1979 in Australia.

For the best resource collection of Marshall McLuhan’s work check out the page Mcluhan on Maui (MOM) here:

The best documentary about Mcluhan (in four parts) is definitely CBC’s Life and Times: Understanding Mcluhan here: part 1:…

People seriously studying his work I can point to Douglas Hofstaedter. His work resembles Mcluhan’s understanding on the basic mechanics behind the mind:…

Further elaboration on the process chiasmus upholds for analogy and the role of metaphor as linguistic device under-grinding its mechanics might find ample references in Patricia’s Phd Paper Chi-thinking: Chiasmus and cognition here:…

Note that she departs from Mark Turner’s assumption of the parable as a substitute for chiasmus.

Then of course there is the great Noam Chomsky who Mcluhan mentiones in his letters as «stuffing language into grammar». Transcripts of his theories on language and the mind can be found here:…

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