By Stephen Waddington on May 22, 2015
The culture, language and networks of China are vastly different than those in Europe and the U.S. And if brands want to thrive in the region, they’ll need to seamlessly integrate new forms of media as part of the customer journey.
What if a single social media platform integrated commerce, location, messaging, and social networking? I won’t bother marking your 2020 calendars because the service already exists and is being rapidly adopted by Chinese consumers.
A colleague in our Beijing office told me how she’d shared photos with her family of her daughter’s first day at nursery, and a recommendation and map for a new yoga studio with a group of friends. She helped a colleague benchmark property prices, bought groceries and then ordered a cab. On her way home she browsed the latest fashions by a hip young Shanghai designer.
She did this in ten minutes flat … on a single app.