Spain and Italy share cultural origins, regional interests, and some culinary features. In this interview, Deputy Commissioner General Candido Creis explains how the Spain Pavilion in Expo Milan 2015 delivers a strategic message of innovation and tradition in just the right amount of time.
For related coverage, see:
- Branding Nations at the Milan Expo (CPD Project) (CPD Project)
- Sights from Expo Milan 2015 (CPD Blog)
- Spain Pavilion at Expo Shanghai 2010 (CPD Video)
Photo by Ignacio Gallego / CC BY-NC-SA 2.0