Relaciones Internacionales – Comunicación Internacional

The big game 2.0: are you adapting?

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The best answer to the question in this entry’s  headline is this blog and the twitt this video comes from. They didn’t exist six months ago and I always had serious doubts about finding the time and the will to bring them to life.

The AP unveiled a sequel to its popular 2012 sport video at Sportel in Rio de Janeiro, outlining how the second screen experience — combining TV and mobile devices — has become a firm new reality in the world of sport. The video connects the dots of the changing media world among news organizations, advertisers, social media, digital devices and sport events worldwide — and how all of the changes are resulting in quickly evolving content consumption habits. Sportel Rio is being attended by more than 200 companies from 37 countries.…

View the original The Big Game video:

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