The best answer to the question in this entry’s  headline is this blog and the twitt this video comes from. They didn’t exist six months ago and I always had serious doubts about finding the time and the will to bring them to life.

The AP unveiled a sequel to its popular 2012 sport video at Sportel in Rio de Janeiro, outlining how the second screen experience — combining TV and mobile devices — has become a firm new reality in the world of sport. The video connects the dots of the changing media world among news organizations, advertisers, social media, digital devices and sport events worldwide — and how all of the changes are resulting in quickly evolving content consumption habits. Sportel Rio is being attended by more than 200 companies from 37 countries. http://www.sportelmonaco.com/america/…