If you’re covering any of the upcoming primaries in the U.S., you know that opinion polling can shed light on the economic, social and political forces that shape everyone’s lives — and decide elections.

For journalists looking for up-to-date polls, along with historical polls for context and comparisons, Roper iPoll is a comprehensive opinion data research platform that offers access to nearly a million survey and poll questions from 1935 to today. 

We recently hosted two webinars featuring Kathleen Weldon, director of data operations at the Roper Center for Public Opinion Research at Cornell University.

Eligible small media organizations and independent journalists can apply for a one-year membership to Roper iPoll.

Weldon discussed how journalists can use Roper iPoll, and offered several tips for understanding surveys and polls.