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Tips for covering opinion polls during the 2026 elections (Shorenstein Center)

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Shorenstein Center on Media, Politics and Public Policy

 

Dear readers,

If you’re covering any of the upcoming primaries in the U.S., you know that opinion polling can shed light on the economic, social and political forces that shape everyone’s lives — and decide elections.

For journalists looking for up-to-date polls, along with historical polls for context and comparisons, Roper iPoll is a comprehensive opinion data research platform that offers access to nearly a million survey and poll questions from 1935 to today. 

We recently hosted two webinars featuring Kathleen Weldon, director of data operations at the Roper Center for Public Opinion Research at Cornell University.

Eligible small media organizations and independent journalists can apply for a one-year membership to Roper iPoll.

Weldon discussed how journalists can use Roper iPoll, and offered several tips for understanding surveys and polls.

Here’s one: Good polls will be transparent about their methodologies. 

Read the rest and watch the video.

Plus, check out this week’s “It Turns Out” podcast with Kara Miller, on the swift rise of sports gambling in America. Miller cites our five-part graphical series on legal sports betting in the U.S., which we published late last year. 

In particular, she mentions the graph on state tax revenues from sports betting. So far, those revenues are not as substantial as many people might think.

Finally, with our friends at EconoFact at Tufts University, we’ll be hosting a free webinar on Monday, March 16 at 11:30 a.m. ET, covering the economic consequences of the Iran war. This free webinar will feature:

•    Binyamin Applebaum, lead writer on economics and business for the New York Times editorial board
•    Nicholas Bloom, the William D. Eberle Professor of Economics at Stanford University
•    Michael Klein, the William L. Clayton Professor of International Economic Affairs at Tufts University and Executive Editor of EconoFact
•    David G. Victor, distinguished professor of innovation and public policy at the University of California San Diego

Register and submit your questions in advance for our panelists.

As always, thanks for all you do to inform the public.

Clark Merrefield
Senior editor, The Journalist’s Resource

 

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