You already know traditional media is declining. But here’s the bigger story: by 2028, Google, Meta, and Amazon will each capture more US ad dollars than all traditional media combined.
The money is flooding into a triopoly that now spans dozens of ad products, retail media networks, AI-powered formats, and performance ecosystems. It’s not just bigger, it’s also more complex.
What you need now is clarity on what do about it.
This is a good place to start:
- US Digital Ad Spending Benchmarks: Q4 2025 to help you allocate your ad dollars
- Triopoly Advertising Earnings Q3 2025 to monitor the competitive landscape
- The Gradual, Then Sudden, Rise of Ads in AI to understand how OpenAI is reshaping the landscape
Want to learn more? Speak with an EMARKETER expert